Advertise With Us

We’ve Got Your Customers…

The reason thousands of local businesses just like yours use Cumulus radio is very simple:  Radio reaches more people, more often, for less money, with more impact, than any other form of local media.

Radio is the dominant out-of-home media in the US, reaching 93% of your local consumers each week.   Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique:  it reaches consumers when they have little else to distract them.  In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.

This impact is magnified by the emotional and motivating power of audio.  Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print.  Because radio listening is extremely habitual, the medium reaches the same consumers with greater average frequency than any other media.

Finally, radio is the most affordable mass-market media available.  Compared to the cost of reaching a similar-sized audience with the same frequency, radio advertising costs a fraction of other local media.

We help local businesses of all sizes and every type become known before they are needed. This awareness, as well as compelling calls to action, enable them to win more than their fair share of local spending power. Our local marketing representatives can help you with ideas, and we’re certainly interested in hearing yours. To put the power of radio to work for your business, please call Cindy Rollison at 540-731-6000.

Extra Points

RU Men’s Basketball

RU Men’s Basketball

101.7 CBS Sports Blacksburg is your home for Radford University Men’s Basketball! Join Rick Watson for every game, with coverage starting 30 minutes before tip-off. Catch the Radford Coaches Radio Show, live from Macado’s every Thursday at 6pm. Click for Schedule

Radford Bobcats Football

Radford Bobcats Football

101.7 CBS Sports Blacskburg is your radio home for Radford Bobcats Football. Hear every game live on-air and online through our site stream and free apps. Games return in August!

Hokies Play Here

Hokies Play Here

We cover VT Sports! You’ll hear Hokies Baseball on 101.7 CBS Sports Blacksburg, Football and Men’s Basketball on 105.3 The Bear, and Women’s Basketball on Mix 100.7 FM. The Hokies are here on Cumulus Radio of the New River Valley.